Investigation of the role of mobile personalisation at large sports events
This article describes a field study investigating the impact on user experience of personalisation of content provided on a mobile device. The target population was Chinese spectators and the application was large sports events. A field-based experiment showed that provision of personalised content...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
IGI Global
2017
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| Subjects: | |
| Online Access: | https://eprints.nottingham.ac.uk/47278/ |