Investigation of the role of mobile personalisation at large sports events
This article describes a field study investigating the impact on user experience of personalisation of content provided on a mobile device. The target population was Chinese spectators and the application was large sports events. A field-based experiment showed that provision of personalised content...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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IGI Global
2017
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| Subjects: | |
| Online Access: | https://eprints.nottingham.ac.uk/47278/ |
| _version_ | 1848797506347991040 |
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| author | Sun, Xu May, Andrew Wang, Qingfeng |
| author_facet | Sun, Xu May, Andrew Wang, Qingfeng |
| author_sort | Sun, Xu |
| building | Nottingham Research Data Repository |
| collection | Online Access |
| description | This article describes a field study investigating the impact on user experience of personalisation of content provided on a mobile device. The target population was Chinese spectators and the application was large sports events. A field-based experiment showed that provision of personalised content significantly enhanced the user experience for the spectator. Design implications are discussed, with general support for countermeasures designed to overcome recognised limitations of adaptive systems. The study also highlights the need for culturally sensitive methods for requirements capture, design, and data collection during experimentation. |
| first_indexed | 2025-11-14T20:04:57Z |
| format | Article |
| id | nottingham-47278 |
| institution | University of Nottingham Malaysia Campus |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T20:04:57Z |
| publishDate | 2017 |
| publisher | IGI Global |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | nottingham-472782018-06-09T17:38:20Z https://eprints.nottingham.ac.uk/47278/ Investigation of the role of mobile personalisation at large sports events Sun, Xu May, Andrew Wang, Qingfeng This article describes a field study investigating the impact on user experience of personalisation of content provided on a mobile device. The target population was Chinese spectators and the application was large sports events. A field-based experiment showed that provision of personalised content significantly enhanced the user experience for the spectator. Design implications are discussed, with general support for countermeasures designed to overcome recognised limitations of adaptive systems. The study also highlights the need for culturally sensitive methods for requirements capture, design, and data collection during experimentation. IGI Global 2017-01 Article PeerReviewed application/pdf en https://eprints.nottingham.ac.uk/47278/1/Investigation-of-the-Role-of-Mobile-Personalisation-at-Large-Sports-Events.pdf Sun, Xu, May, Andrew and Wang, Qingfeng (2017) Investigation of the role of mobile personalisation at large sports events. International Journal of Mobile Human Computer Interaction, 9 (1). pp. 1-15. ISSN 1942-3918 Cultural Characteristics Large Sports Event (LSE) Personalisation User Experience (UX) User Studies https://doi.org/10.4018/ijmhci.2017010101 doi:10.4018/ijmhci.2017010101 doi:10.4018/ijmhci.2017010101 |
| spellingShingle | Cultural Characteristics Large Sports Event (LSE) Personalisation User Experience (UX) User Studies Sun, Xu May, Andrew Wang, Qingfeng Investigation of the role of mobile personalisation at large sports events |
| title | Investigation of the role of mobile personalisation at large sports events |
| title_full | Investigation of the role of mobile personalisation at large sports events |
| title_fullStr | Investigation of the role of mobile personalisation at large sports events |
| title_full_unstemmed | Investigation of the role of mobile personalisation at large sports events |
| title_short | Investigation of the role of mobile personalisation at large sports events |
| title_sort | investigation of the role of mobile personalisation at large sports events |
| topic | Cultural Characteristics Large Sports Event (LSE) Personalisation User Experience (UX) User Studies |
| url | https://eprints.nottingham.ac.uk/47278/ https://eprints.nottingham.ac.uk/47278/ https://eprints.nottingham.ac.uk/47278/ |