Analysing the customer perspective in relation to supermarkets in the UK moving toward hybrid competitive strategies
The topic of competitive advantage has received much exploration from strategy theorists since the 20th century due to corporations wishing to distinguish themselves from rivals through the value propositions offered to customers. With much of the theory proposing competitive advantage will be achie...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2017
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| Online Access: | https://eprints.nottingham.ac.uk/47028/ |