Main Factors Affecting Decision Making Preferences of Online Versus Traditional Retail in Apparel Industry in India

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Main Factors Affecting Decision Making Preferences of Online Versus Traditional Retail in Apparel Industry in India

Abstract Purpose: The chief purpose of the research is to examine the shift in the consumer decision-making process in the Indian apparel industry by exploring factors which are primarily responsible for changing consumer preferences; with transition from traditional retailing methods to online...

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Bibliographic Details
Main Author:	Bhansali, Chetan
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2017
Online Access:	https://eprints.nottingham.ac.uk/46829/

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