Main Factors Affecting Decision Making Preferences of Online Versus Traditional Retail in Apparel Industry in India
Abstract Purpose: The chief purpose of the research is to examine the shift in the consumer decision-making process in the Indian apparel industry by exploring factors which are primarily responsible for changing consumer preferences; with transition from traditional retailing methods to online...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2017
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| Online Access: | https://eprints.nottingham.ac.uk/46829/ |