Why Uber failed in China: a comparison of Uber and Didi Chuxing which based on sharing economy in non-western context, through Michael Porter’s theory.
Sharing economy is becoming popular among the world. Ride-sharing industry is one of heat industry of sharing economy. Uber is the leader and advanced firm of ride- sharing industry. Uber grows and expands very fast in global world. However, after its expansion in China for a few years, it surprisin...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2017
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| Online Access: | https://eprints.nottingham.ac.uk/46806/ |