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Examining how brand image influences consumer purchasing

Abstract Purpose: The prime purpose of the presented research work is to explore the interrelationship of brand image with consumer purchasing to know the influence of brand image of the product on the consumer purchasing/buying behaviour. The quest of the research work is to explore whether the...

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Bibliographic Details
Main Author:	GOEL, AKANSH
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2017
Subjects:	Customer Buying Behaviour Marketing Strategies Brand Image Brand Building
Online Access:	https://eprints.nottingham.ac.uk/46492/

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