Examining how brand image influences consumer purchasing
Abstract Purpose: The prime purpose of the presented research work is to explore the interrelationship of brand image with consumer purchasing to know the influence of brand image of the product on the consumer purchasing/buying behaviour. The quest of the research work is to explore whether the...
| Main Author: | |
|---|---|
| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2017
|
| Subjects: | |
| Online Access: | https://eprints.nottingham.ac.uk/46492/ |