The Battle Between WeChat Pay and Alipay on Strategy Level

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The Battle Between WeChat Pay and Alipay on Strategy Level

In the increasingly changing business world, solely adopting industry level analysis or firm level analysis might be inefficient to explain how certain company obtain sustainable competitive advantage and achieve success in market battle. In this case, to better understand the battle between Alibaba...

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Bibliographic Details
Main Author:	Dong, Xinyi
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2017
Subjects:	Alipay
Online Access:	https://eprints.nottingham.ac.uk/46367/

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