The Battle Between WeChat Pay and Alipay on Strategy Level
In the increasingly changing business world, solely adopting industry level analysis or firm level analysis might be inefficient to explain how certain company obtain sustainable competitive advantage and achieve success in market battle. In this case, to better understand the battle between Alibaba...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2017
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| Online Access: | https://eprints.nottingham.ac.uk/46367/ |