Sexual Appeals as marketing tool and its influence on consumers

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Sexual Appeals as marketing tool and its influence on consumers

This research paper examines the way consumers are influenced when exposed to sexual appeal advertising and how they perceive and relate with such a phenomena. Though there are various studies that have been carried out to understand the motive and usage of sexual appeals as a marketing tool, there...

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Bibliographic Details
Main Author:	Kumbhat, Priyanka
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2017
Online Access:	https://eprints.nottingham.ac.uk/46364/

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