Sexual Appeals as marketing tool and its influence on consumers
This research paper examines the way consumers are influenced when exposed to sexual appeal advertising and how they perceive and relate with such a phenomena. Though there are various studies that have been carried out to understand the motive and usage of sexual appeals as a marketing tool, there...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2017
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| Online Access: | https://eprints.nottingham.ac.uk/46364/ |