Low-Cost Strategy Implementation in the Turkish Airline Industry Compared to the Pioneer Low-Cost Carrier in the United States

Low-Cost Strategy Implementation in the Turkish Airline Industry Compared to the Pioneer Low-Cost Carrier in the United States

This paper is a qualitative research about the low-cost strategy implementation in the Turkish airline industry based on the country`s only low-cost carrier. In order to understand how the company implements low-cost strategy, in-detail literature review on strategy evolution, industry background, a...

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Bibliographic Details
Main Author: Kuran, B
Format: Dissertation (University of Nottingham only)
Language:English
Published: 2017
Subjects:
low-cost strategy
low-cost model
airlines industry
Turkey
strategic management
Online Access:https://eprints.nottingham.ac.uk/46316/

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