Low-Cost Strategy Implementation in the Turkish Airline Industry Compared to the Pioneer Low-Cost Carrier in the United States
This paper is a qualitative research about the low-cost strategy implementation in the Turkish airline industry based on the country`s only low-cost carrier. In order to understand how the company implements low-cost strategy, in-detail literature review on strategy evolution, industry background, a...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2017
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| Online Access: | https://eprints.nottingham.ac.uk/46316/ |