Low-Cost Strategy Implementation in the Turkish Airline Industry Compared to the Pioneer Low-Cost Carrier in the United States
This paper is a qualitative research about the low-cost strategy implementation in the Turkish airline industry based on the country`s only low-cost carrier. In order to understand how the company implements low-cost strategy, in-detail literature review on strategy evolution, industry background, a...
| Main Author: | |
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2017
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| Online Access: | https://eprints.nottingham.ac.uk/46316/ |
| _version_ | 1848797300464287744 |
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| author | Kuran, B |
| author_facet | Kuran, B |
| author_sort | Kuran, B |
| building | Nottingham Research Data Repository |
| collection | Online Access |
| description | This paper is a qualitative research about the low-cost strategy implementation in the Turkish airline industry based on the country`s only low-cost carrier. In order to understand how the company implements low-cost strategy, in-detail literature review on strategy evolution, industry background, and the birth of low-cost airline model are provided. The pioneer low-cost airline company in the United States is also analysed to compare and contrast the strategy implementation of the focused company in Turkey. How the strategy is implemented in Turkey and why it is implemented by only one company are the main questions to be answered in this paper. The key feature of this study is to rely on empirical data from natural and social world, and connect them to the concepts mentioned in the literature review to discuss the relationship between the theory and practice. Research findings seek to contribute to the knowledge in strategic management in that context. |
| first_indexed | 2025-11-14T20:01:41Z |
| format | Dissertation (University of Nottingham only) |
| id | nottingham-46316 |
| institution | University of Nottingham Malaysia Campus |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T20:01:41Z |
| publishDate | 2017 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | nottingham-463162018-04-17T15:07:12Z https://eprints.nottingham.ac.uk/46316/ Low-Cost Strategy Implementation in the Turkish Airline Industry Compared to the Pioneer Low-Cost Carrier in the United States Kuran, B This paper is a qualitative research about the low-cost strategy implementation in the Turkish airline industry based on the country`s only low-cost carrier. In order to understand how the company implements low-cost strategy, in-detail literature review on strategy evolution, industry background, and the birth of low-cost airline model are provided. The pioneer low-cost airline company in the United States is also analysed to compare and contrast the strategy implementation of the focused company in Turkey. How the strategy is implemented in Turkey and why it is implemented by only one company are the main questions to be answered in this paper. The key feature of this study is to rely on empirical data from natural and social world, and connect them to the concepts mentioned in the literature review to discuss the relationship between the theory and practice. Research findings seek to contribute to the knowledge in strategic management in that context. 2017-09-14 Dissertation (University of Nottingham only) NonPeerReviewed application/pdf en https://eprints.nottingham.ac.uk/46316/1/ID4273773_Dissertation.pdf Kuran, B (2017) Low-Cost Strategy Implementation in the Turkish Airline Industry Compared to the Pioneer Low-Cost Carrier in the United States. [Dissertation (University of Nottingham only)] low-cost strategy low-cost model airlines industry Turkey strategic management |
| spellingShingle | low-cost strategy low-cost model airlines industry Turkey strategic management Kuran, B Low-Cost Strategy Implementation in the Turkish Airline Industry Compared to the Pioneer Low-Cost Carrier in the United States |
| title | Low-Cost Strategy Implementation in the Turkish Airline Industry Compared to the Pioneer Low-Cost Carrier in the United States |
| title_full | Low-Cost Strategy Implementation in the Turkish Airline Industry Compared to the Pioneer Low-Cost Carrier in the United States |
| title_fullStr | Low-Cost Strategy Implementation in the Turkish Airline Industry Compared to the Pioneer Low-Cost Carrier in the United States |
| title_full_unstemmed | Low-Cost Strategy Implementation in the Turkish Airline Industry Compared to the Pioneer Low-Cost Carrier in the United States |
| title_short | Low-Cost Strategy Implementation in the Turkish Airline Industry Compared to the Pioneer Low-Cost Carrier in the United States |
| title_sort | low-cost strategy implementation in the turkish airline industry compared to the pioneer low-cost carrier in the united states |
| topic | low-cost strategy low-cost model airlines industry Turkey strategic management |
| url | https://eprints.nottingham.ac.uk/46316/ |