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An Exploratory Study Research of Brand Orientation in the Public Sector: The Case of Financial and Development Supervisory Agency (FDSA)

Marketing is a relevant subject for any organisations since every organisation can have their own customers and products. Thus, marketing is needed not only by the private organisations but also public sector organisation.The differences of characteristic between private and public sector organisati...

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Bibliographic Details
Main Author:	Budiyono, Rochmad
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2017
Subjects:	Marketing brand orientation government sector marketing
Online Access:	https://eprints.nottingham.ac.uk/46279/

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