CONSUMER MOTIVATIONS OF INDIAN YOUTH TO PURCHASE LUXURY BRANDS

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CONSUMER MOTIVATIONS OF INDIAN YOUTH TO PURCHASE LUXURY BRANDS

The concept of luxury is not new in India it has been prevalent since the ancient times of maharajas, royalties and the elite classes of India who consumed luxury products throughout history. It is only in the last few decades that India has went through a dynamic economic growth this resulted in th...

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Bibliographic Details
Main Author:	KAPOOR, RIYA
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2017
Subjects:	luxury brands consumers
Online Access:	https://eprints.nottingham.ac.uk/46273/

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