CONSUMER MOTIVATIONS OF INDIAN YOUTH TO PURCHASE LUXURY BRANDS
The concept of luxury is not new in India it has been prevalent since the ancient times of maharajas, royalties and the elite classes of India who consumed luxury products throughout history. It is only in the last few decades that India has went through a dynamic economic growth this resulted in th...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2017
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| Online Access: | https://eprints.nottingham.ac.uk/46273/ |