FROM THE VERGE OF BANKRUPTCY TO INDUSTRY LEADER USING BLUE OCEAN STRATEGY (BOS):
THE CASE STUDY OF VINASOY (VIETNAM)

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FROM THE VERGE OF BANKRUPTCY TO INDUSTRY LEADER USING BLUE OCEAN STRATEGY (BOS): THE CASE STUDY OF VINASOY (VIETNAM)

This study examines the process of applying Blue Ocean Strategy as a turnaround strategy in public sector through a case study in Vietnam – Vinasoy. Overview about Blue Ocean Strategy and turnaround process have been introduced. Besides, characteristic of state firms in the world and in Vietnam in s...

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Bibliographic Details
Main Author:	HUYNH, VAN THI CAM
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2017
Subjects:	Blue Ocean Strategy turnaround case study Vinasoy
Online Access:	https://eprints.nottingham.ac.uk/46222/

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