FROM THE VERGE OF BANKRUPTCY TO INDUSTRY LEADER USING BLUE OCEAN STRATEGY (BOS): THE CASE STUDY OF VINASOY (VIETNAM)
This study examines the process of applying Blue Ocean Strategy as a turnaround strategy in public sector through a case study in Vietnam – Vinasoy. Overview about Blue Ocean Strategy and turnaround process have been introduced. Besides, characteristic of state firms in the world and in Vietnam in s...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2017
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| Online Access: | https://eprints.nottingham.ac.uk/46222/ |