Entry Modes of MNCs in a foreign market – A Case Study of Starbucks in China

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Entry Modes of MNCs in a foreign market – A Case Study of Starbucks in China

Nowadays, many companies are moving from domestic markets to international markets because the competition in domestic markets has significantly increased due to globalization. However, the most concerning issue for multinational companies before entering a foreign market is the decision of entry mo...

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Bibliographic Details
Main Author:	Damrongratanasilp, Jidapa
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2017
Online Access:	https://eprints.nottingham.ac.uk/46195/

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