Entry Modes of MNCs in a foreign market – A Case Study of Starbucks in China
Nowadays, many companies are moving from domestic markets to international markets because the competition in domestic markets has significantly increased due to globalization. However, the most concerning issue for multinational companies before entering a foreign market is the decision of entry mo...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2017
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| Online Access: | https://eprints.nottingham.ac.uk/46195/ |