the effect of social media marketing on consumers in the case of small and medium enterprises

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the effect of social media marketing on consumers in the case of small and medium enterprises

Purpose: The main purpose of the research is to examine the effect of social media marketing on consumers in the case of small and medium enterprises. Along with this, the research work aims to determine the advantages of social media marketing tactics over traditional means of marketing. Further,...

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Bibliographic Details
Main Author:	AGGARWAL, GRISHA
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2017
Subjects:	small and medium enterprises social media marketing consumers
Online Access:	https://eprints.nottingham.ac.uk/46187/

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