the effect of social media marketing on consumers in the case of small and medium enterprises
Purpose: The main purpose of the research is to examine the effect of social media marketing on consumers in the case of small and medium enterprises. Along with this, the research work aims to determine the advantages of social media marketing tactics over traditional means of marketing. Further,...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2017
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| Online Access: | https://eprints.nottingham.ac.uk/46187/ |