Exploring the role and influence of Chinese millennial students in the UK based on a new developed model regarding their involvement in families’ decision-making in the purchase of luxury goods

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Exploring the role and influence of Chinese millennial students in the UK based on a new developed model regarding their involvement in families’ decision-making in the purchase of luxury goods

Due to dissatisfaction of domestic luxury industry, two- thirds of Chinese luxury spending happens overseas. In addition to purchasing luxury goods on their global journey，asking friends and family members who stay abroad to help them purchase luxuries becomes a tradition in China. As a growing num...

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Bibliographic Details
Main Author:	Zhang, Xixi
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2017
Online Access:	https://eprints.nottingham.ac.uk/46174/

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