Exploring the role and influence of Chinese millennial students in the UK based on a new developed model regarding their involvement in families’ decision-making in the purchase of luxury goods
Due to dissatisfaction of domestic luxury industry, two- thirds of Chinese luxury spending happens overseas. In addition to purchasing luxury goods on their global journey，asking friends and family members who stay abroad to help them purchase luxuries becomes a tradition in China. As a growing num...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2017
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| Online Access: | https://eprints.nottingham.ac.uk/46174/ |