Exploring Individuals’ Perception and Attitude of Sexual Appeals around Advertising in China

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Exploring Individuals’ Perception and Attitude of Sexual Appeals around Advertising in China

The use of sexual information in advertising has maintained a presence since advertising’s beginning. Indeed, Sexual appeals as a main technique in advertisement, it has been extensively used in mainstream consumer advertising. However, most of researchers focus on how sexual appeals advertisements...

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Bibliographic Details
Main Author:	Zheng, Xi
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2017
Online Access:	https://eprints.nottingham.ac.uk/46123/

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