Exploring Individuals’ Perception and Attitude of Sexual Appeals around Advertising in China
The use of sexual information in advertising has maintained a presence since advertising’s beginning. Indeed, Sexual appeals as a main technique in advertisement, it has been extensively used in mainstream consumer advertising. However, most of researchers focus on how sexual appeals advertisements...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2017
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| Online Access: | https://eprints.nottingham.ac.uk/46123/ |