The effectiveness of standardized advertising for Cartier in Chinese market

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The effectiveness of standardized advertising for Cartier in Chinese market

There had been much Debate on standardized advertising and specialized adverting for a few decades and more and more advertisers are suggesting the use of standardized advertising approach for companies (Ryans and Donnelly, 1969). In the early time, it was called for a standardized advertising by Fa...

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Bibliographic Details
Main Author:	Tian, Lingyun
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2017
Subjects:	standardisation specialisation advertising effectiveness standardised elements.
Online Access:	https://eprints.nottingham.ac.uk/46106/

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