The effectiveness of standardized advertising for Cartier in Chinese market
There had been much Debate on standardized advertising and specialized adverting for a few decades and more and more advertisers are suggesting the use of standardized advertising approach for companies (Ryans and Donnelly, 1969). In the early time, it was called for a standardized advertising by Fa...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2017
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| Online Access: | https://eprints.nottingham.ac.uk/46106/ |