An exploration into customer perception of sustainable attributes in alternate primary and secondary markets

The following dissertation is based around exploring customer perception in regards to sustainability in both primary and secondary markets. The study has been driven from the rise of environmental concerns and how businesses and social groups are trying to expand consumer base and encourage more co...

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Bibliographic Details
Main Author: Bhardwaj, Munisha
Format: Dissertation (University of Nottingham only)
Language:English
Published: 2017
Online Access:https://eprints.nottingham.ac.uk/46083/