The analyse of how will the organisational factors influence the international retail companies' choice of entry mode when entering Chinese market.

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The analyse of how will the organisational factors influence the international retail companies' choice of entry mode when entering Chinese market.

After the Chinese ‘open policy’, the economic condition in China has experienced a dramatically increase. It made China become one of the most attractive market for international organisations. Meanwhile, with the fast development economic globalization and communication globalization, more and m...

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Bibliographic Details
Main Author:	Zhang, Yixin
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2017
Subjects:	market entry strategy retail industry international organisations Chinese market.
Online Access:	https://eprints.nottingham.ac.uk/46080/

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