The analyse of how will the organisational factors influence the international retail companies' choice of entry mode when entering Chinese market.
After the Chinese ‘open policy’, the economic condition in China has experienced a dramatically increase. It made China become one of the most attractive market for international organisations. Meanwhile, with the fast development economic globalization and communication globalization, more and m...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2017
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| Online Access: | https://eprints.nottingham.ac.uk/46080/ |