Symbolic Self-Gifts: Exploring the Role of Self-Gift Behaviour during the Period of Liminal Transition

Symbolic Self-Gifts: Exploring the Role of Self-Gift Behaviour during the Period of Liminal Transition

Self-gifting is a highly context-bound consumer behaviour, and existing literature has identified the circumstance of significant life transitions is an important context where self-gifting occurs. However, it seems to be no further study investigating self-gift behaviour in this particular context....

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Bibliographic Details
Main Author: DONG, Junming
Format: Dissertation (University of Nottingham only)
Language:English
Published: 2017
Online Access:https://eprints.nottingham.ac.uk/46075/

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