Symbolic Self-Gifts: Exploring the Role of Self-Gift Behaviour during the Period of Liminal Transition
Self-gifting is a highly context-bound consumer behaviour, and existing literature has identified the circumstance of significant life transitions is an important context where self-gifting occurs. However, it seems to be no further study investigating self-gift behaviour in this particular context....
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2017
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| Online Access: | https://eprints.nottingham.ac.uk/46075/ |