Electronic Word-of-Mouth: Effect of Gender, Expertise, and Susceptibility to Interpersonal Influence on Customers’ Motivation to Seek Online Hotel Reviews in Saudi Arabia

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Electronic Word-of-Mouth: Effect of Gender, Expertise, and Susceptibility to Interpersonal Influence on Customers’ Motivation to Seek Online Hotel Reviews in Saudi Arabia

Abstract Word of mouth—online or offline—has become a dominant force in the market place, and it is now a very important in the hospitality industry because the services being offered are intangible products, which are hard to evaluate before their usage. Companies in hospitality industries have r...

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Bibliographic Details
Main Author:	Alghamdi, Essam
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2017
Subjects:	Electronic word of Mouth Word of Mouth Online Hotel Reviews Motivations to Seek Reviews
Online Access:	https://eprints.nottingham.ac.uk/45996/

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