Electronic Word-of-Mouth: Effect of Gender, Expertise, and Susceptibility to Interpersonal Influence on Customers’ Motivation to Seek Online Hotel Reviews in Saudi Arabia
Abstract Word of mouth—online or offline—has become a dominant force in the market place, and it is now a very important in the hospitality industry because the services being offered are intangible products, which are hard to evaluate before their usage. Companies in hospitality industries have r...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2017
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| Online Access: | https://eprints.nottingham.ac.uk/45996/ |