A Critical Analysis of Social Media Influencers and their influence on consumer choices of Restaurants in Dubai

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A Critical Analysis of Social Media Influencers and their influence on consumer choices of Restaurants in Dubai

The digital marketing scenario is changing rapidly. Social media has now become the top priority for marketers and there is now need to stand out among the social media noise. Social media influencer marketing is the new type of social media marketing that is being used by marketers to make more soc...

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Bibliographic Details
Main Author:	James, Alfred
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2017
Online Access:	https://eprints.nottingham.ac.uk/45963/

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