A Critical Analysis of Social Media Influencers and their influence on consumer choices of Restaurants in Dubai
The digital marketing scenario is changing rapidly. Social media has now become the top priority for marketers and there is now need to stand out among the social media noise. Social media influencer marketing is the new type of social media marketing that is being used by marketers to make more soc...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2017
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| Online Access: | https://eprints.nottingham.ac.uk/45963/ |