Information adoption of skincare and makeup product reviews on social media platforms in Vietnam

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Information adoption of skincare and makeup product reviews on social media platforms in Vietnam

Modern consumers have been familiar with using online product reviews for their pre-purchase information gathering. In response, brands are increasingly taking advantage of this opportunity by using influential individuals such as bloggers to post favourable product reviews to promote their products...

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Bibliographic Details
Main Author:	Pham, Dang Hong Ngoc
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2017
Online Access:	https://eprints.nottingham.ac.uk/45948/

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