Information adoption of skincare and makeup product reviews on social media platforms in Vietnam
Modern consumers have been familiar with using online product reviews for their pre-purchase information gathering. In response, brands are increasingly taking advantage of this opportunity by using influential individuals such as bloggers to post favourable product reviews to promote their products...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2017
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| Online Access: | https://eprints.nottingham.ac.uk/45948/ |