Impact of the economic crisis on Greek Millennials' motivations to buy luxury brands and evaluation of premium products purchase frequency

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Impact of the economic crisis on Greek Millennials' motivations to buy luxury brands and evaluation of premium products purchase frequency

This research tries to examine and investigate the economic crisis’ impact on the motivations of Greek Millennials to purchase luxury goods as well as the effect of these motivations on premium goods purchase’ frequency. First of all, the researcher attempts to define all the appropriate terms that...

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Bibliographic Details
Main Author:	Skiadopoulos, Evagoras
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2017
Subjects:	Luxury consumption Greek Millennials economic crisis motivations of luxury products purchase frequency of buying high-end offerings
Online Access:	https://eprints.nottingham.ac.uk/45941/

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