Impact of the economic crisis on Greek Millennials' motivations to buy luxury brands and evaluation of premium products purchase frequency
This research tries to examine and investigate the economic crisis’ impact on the motivations of Greek Millennials to purchase luxury goods as well as the effect of these motivations on premium goods purchase’ frequency. First of all, the researcher attempts to define all the appropriate terms that...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2017
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| Online Access: | https://eprints.nottingham.ac.uk/45941/ |