How Do Young Professionals in Taiwan Experience Sexual Imagery in Advertising? A ZMET Study.

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How Do Young Professionals in Taiwan Experience Sexual Imagery in Advertising? A ZMET Study.

Sexual appeals have become one communication technique in mainstream consumer advertising. It is suggested that the use of sexual appeals in advertising has become more extreme and suggestive than ever before. While some researchers believed the reason is that companies have witnessed successful pat...

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Bibliographic Details
Main Author:	HUNG, TZECHI
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2017
Online Access:	https://eprints.nottingham.ac.uk/45933/

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