How Do Young Professionals in Taiwan Experience Sexual Imagery in Advertising? A ZMET Study.
Sexual appeals have become one communication technique in mainstream consumer advertising. It is suggested that the use of sexual appeals in advertising has become more extreme and suggestive than ever before. While some researchers believed the reason is that companies have witnessed successful pat...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2017
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| Online Access: | https://eprints.nottingham.ac.uk/45933/ |