An Analysis of Business Strategies and Managements Which Cause Company's Success or Challenges in the International Market: A Case Study in IKEA Company

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An Analysis of Business Strategies and Managements Which Cause Company's Success or Challenges in the International Market: A Case Study in IKEA Company

There is a general agreement among researchers that the IKEA company which established in 1943 in Sweden has become one of the most famous international furniture retailer and opened massive stores all around the world. On account of that, many successful unique strategies and creative managements m...

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Bibliographic Details
Main Author:	Chen, Lang-Rong
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2017
Subjects:	Strategy Management International Market Innovation IKEA company
Online Access:	https://eprints.nottingham.ac.uk/45930/

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