An Analysis of Business Strategies and Managements Which Cause Company's Success or Challenges in the International Market: A Case Study in IKEA Company
There is a general agreement among researchers that the IKEA company which established in 1943 in Sweden has become one of the most famous international furniture retailer and opened massive stores all around the world. On account of that, many successful unique strategies and creative managements m...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2017
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| Online Access: | https://eprints.nottingham.ac.uk/45930/ |