How can Artificial Intelligence help e-commerce firms to improve customer satisfaction and business performance.

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How can Artificial Intelligence help e-commerce firms to improve customer satisfaction and business performance.

The purpose of this paper is to study how can Artificial Intelligence help e-commerce firms to improve customer satisfaction and business performance by analyzing the literature, questionnaire and examples. There are three key concepts in this paper: e-commerce, customer satisfaction and AI technolo...

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Bibliographic Details
Main Author:	Du, Zhonghui
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2017
Online Access:	https://eprints.nottingham.ac.uk/45920/

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