In what ways does social influence affect purchase intention in the case of fitspiration? A Social Influence Theory application

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In what ways does social influence affect purchase intention in the case of fitspiration? A Social Influence Theory application

Research on the topic of social influence has offered valuable information to marketers in past and recent years. Numerous scholars focusing on the Social Influence Theory have found the work of Herbert Kelman (1958) as an applicable representation of how consumers are influenced by modern advertisi...

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Bibliographic Details
Main Author:	Cheatham, Jacob
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2017
Online Access:	https://eprints.nottingham.ac.uk/45908/

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