In what ways does social influence affect purchase intention in the case of fitspiration? A Social Influence Theory application
Research on the topic of social influence has offered valuable information to marketers in past and recent years. Numerous scholars focusing on the Social Influence Theory have found the work of Herbert Kelman (1958) as an applicable representation of how consumers are influenced by modern advertisi...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2017
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| Online Access: | https://eprints.nottingham.ac.uk/45908/ |